The power of words

We’ve all heard about how body language can have a major impact on the words we actually speak out loud. How many times have you heard someone say one thing but their body conveys a distinctly different message? Well, the same goes for writing. The way we write, our choice of words and how they are phrased can deliver an entirely different message to our readers than we’d originally intended.

Recently, I came across some interesting facts about how our use of words or phrases can inadvertently turn a positive message into a negative one. For example, if you want to remind your readers of something, the word “remember” creates a more positive reaction than “don’t forget”.

But what about words that create an instant like or dislike? As you read the words below, be conscious of how each one makes you feel.

  • Appreciate
  • Abundant
  • Balance
  • Empower
  • Optimistic
  • Prosperous
  • Progress
  • Purpose
  • Quality
  • Reliable
  • Secure
  • Savings
  • Simple
  • Trust
  • Transparent
  • Valuable
  • Wise

 Are you feeling good inside?

 Now try these…

  • Adverse
  • Confused
  • Detrimental
  • Eroding
  • Falling
  • Fear
  • Horrible
  • Lose
  • Low
  • Negative
  • Poor
  • Unfavourable

I’d better stop now because I think you get the message!

The words in both categories can be used when writing about financial management. When delivering news of any type, good or bad, choose your words carefully.

To finish on a lighter note, think of your favourite word. Mine is delightful – it always makes me feel… delightful! laughing

Best wishes,
Julianne

PS If you want to feel really good, check out the great content (using the best words!) available for you to use from our Financial Content Library.

 

 

 

 

It's time to reach the next generation
The emerging importance of "content compliance"

Related Posts

Great tips straight to you

Wouldn't it be nice to automatically receive our helpful marketing and writing tips?

Add your name and you will receive them like magic each time we publish our newsletter! (If you are a client, you already receive these.)

Great tips straight to you

Please tell us your First name (e.g. John).
Please tell us your Last name (e.g. Smith).
Please use your Australian business email address.
We will never share your information. Ever.
Cron Job Starts

3 Powerful Marketing Strategies

Written especially for financial advisers

Create and implement effective marketing campaigns for your practice with these 3 simple yet powerful strategies.

Developed from more than 20 years' experience in financial services marketing, this step-by-step guide will show you how to benefit from content marketing, just like the big corporates do, but on a much smaller budget.

Get your free e-book here!