One of the key decisions in marketing is choosing the correct marketing tool to reach your target audience.
Which tool works best to communicate with your clients, and also promote your advice service?
Here’s our take on three of these tools:
Is this a familiar scenario?
We’re sure you have subscribed to receive a newsletter from a service that you’ve been interested in. Each week or month you receive that newsletter with information that helps you in your business or personal life and, if the content is dependable, you start to rely on that service to keep you up to date on that topic. Receiving the newsletter straight to your inbox saves you the time of having to go searching to find the latest news on your selected topic each time. Soon that reliance builds your trust in that provider and if they sell a service, you’re more likely to buy from them when the time is right.
That’s how content marketing works and it works brilliantly for advice services that must build a high level of trust before the reader makes a decision.
The Golden Rule of content marketing is to keep your content educational, interesting and relevant - and always remember that you are not selling, you are giving.
Hey, if you freaked out when you read “well-written content for every edition” above, you really need to have a better look at what’s offered in the Financial Library.
Quality content ready for you to utilise to communicate with your clients, AND promote your advice service. Win win!
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