Fight Scams with Trust-Driven Marketing

Scams aren’t just background noise — they’re a real part of everyday life!

In fact, recent Scamwatch data shows 2.5% of Australians have actually been scammed, and about 65% have been exposed to scams in some way. These numbers aren’t just statistics — they’re reminders that trust is fragile in today’s digital world.

Scamwatch statistics 2025

If your audience hesitates to open an email, click a link, or trust an offer… that affects everything about how you connect with them. So here’s the trick: make trust the heart of your marketing.

1. Speak with Warm Clarity

Talk like a real human, skip the jargon and remind people of the basics — like “We’ll never ask for personal details over email.” These reminders, though simple, are lifelines in the cluttered inbox.

2. Educate, Don’t Sell

Be the friendly guide. Sharing scam-awareness tips or pointing readers to reliable resources makes you a go-to source of truth. For instance, recent issues like deep fakes, the safety of digital wallets, or even scams targeting superannuation are real concerns.

Linking your clients to practical reads — with features from our library “Deep Fakes and Other Scams: Your Guide”, “The Rise of Digital Wallets: How Safe Is Yours?”, and “Your Super: A Scammer’s New Target”. These not only help them stay informed but also shows you’ve got their back, without feeling like a hard sell.

3. Credibility in Every Pixel

Every visual and link should reassure. From verified domains and HTTPS websites to consistent branding and testimonials, every detail you put out into the world sends a message: you can trust us.

Even small cues of credibility can calm doubts before they start!

4. Show Security as Your Strength

Instead of tucking security into fine print, spotlight it. One or two blog posts like “How We Keep Your Data Safe” or quick reminders about authentication measures show you walk the talk. In a sea of financial messages, transparency sets you apart.

Scams might be everywhere, but your response doesn’t have to feel cold or clinical. By weaving in warmth, practical advice, and visible security, you build more than a brand - you build trust. And in finance, trust is your most valuable currency.

Want to learn more about protecting yourself online?

Take a look at our dedicated section on Financial Scams with practical guides and resources to help you stay one step ahead. Each article is designed to help you feel more confident navigating your finances safely.

Here’s a few to get you started:

• The Real Impact of Financial Scams
• 5 Tips to Shield Yourself from Scammers (Infographic)
• Tips for Preventing and Detecting Fraud in Your Business
• Regaining Financial Control After A Scam

Sign up today to explore content you can use – all without starting from scratch!