I’ve had the great pleasure of talking with advisers recently and asking them about their marketing activities, in particular what they’ve tried, what each has cost and what worked best for them. I really appreciate the openness I’ve experienced and I’ve been extremely surprised, shocked even, by what I’m hearing.
The common theme of every conversation has been that the adviser is trying to stay in contact with their client base and reach their target markets but what has surprised me is the amount of money being spent on this for the little or no return.
It is also evident that most are using a smattering of communication tools with all believing that social media is the best way to reach their markets - but the majority have no idea of how to make social media really work for them – and provide a suitable ROI on both money and time.
Over the next few posts I’m going to address some of the questions and comments I’ve received about marketing and provide answers and guidance.