INVTGEN043 The upside of a market downturn (525 words)

The uncertainty that market downturns bring, can cause fear and chaos among clients and investors. This article discusses reasons for market downturns and provides the alternative view that there is a buying opportunity as valuations reduce. There is also a call to action to seek advice from a financial adviser.

Most people view share market downturns as unequivocally bad events. Suddenly, hard earned savings aren’t worth as much as they were yesterday. It seems as if our money is evaporating, and in the heat of the moment selling up can look like the best course of action.

The alternative view

But on the opposite side of each share sale is a buyer who thinks that they are getting a bargain. Instead of getting 10 shares to the dollar yesterday, they might pick up 12 or 15 to the dollar today. When the market recovers, the bargain hunters can book a tidy profit.