Everyone knows that the best way to build your business is via word-of-mouth... clients and contacts referring their colleagues, family and friends to you. It's simple, cost-effective and because these people have already seen your work, they have personal experience of the value you offer.
So how do you get more referrals? Here are three simple techniques...
When was the last time you asked a client if they would refer you to a friend or colleague?
If you see your clients regularly, there's really no excuse, especially when you deliver such a great service that it's worth telling others about. Make it part of your review process.
And in between reviews, it's still very simple:
Allocate a space in your newsletter to remind your clients of your uniqueness and ask them if they would like a colleague or friend to benefit from your service the way they have. Make it even easier by adding a link to your e-news prompting your readers to "share this" with just one click.
Harness the power of social media by making sure your Twitter, Facebook, LinkedIn and other media links are easy to find on every article and throughout your website so people will spread your good word. (That's why it's called social media after all!)
Ad a line to your email signature. Something like: Do you know someone who would benefit from our professional services? Please ask them to give us a call. We'd be happy to help.
It's much easier if you're communicating with your clients regularly because you're staying fresh in their minds, so when the opportunity arises you are more likely to be remembered and your name mentioned... and voila, you have earned yourself a referral!
Julianne Pott, Financial Writers Australia
PS. I hope these tips have helped. Take some time to linger longer and check out the great content available in our Financial Articles Library to make your client communication a breeze. The articles are available to be downloaded and shared with your clients when you join. Simple really!