Every week or month when it’s time to write your next blog post, do you feel like the blinking cursor on the blank screen is teasing you? “C’mon” it blinks, “start writing! I’m ready!” But your fingers remain as still as your imagination? Don’t worry, I write for a living and we all suffer from writer’s block at some stage. You’re definitely not alone. So I thought I’d share some ideas that might help you get the creative juices flowing.
Here are my five tips to make blogging effortless!
A book review is a great way to start your next post. If it was a business book, pick out a few tips to share (but remember to put them in your own words). Or if it was a “can’t-put-down” thriller, write what you loved about it (without giving away the twist!). You might also be able to tie what you’ve written into your business if it’s appropriate. For an example of how you can do this, check out my blog post on “The real meaning of value” where I tie my message about adding value to the plot of a John Grisham novel.
If a client or staff member has recently had something wonderful happen in their life, write about it. Maybe a client gave you a glowing testimonial about how you helped them - tell their story (anonymously obviously!). Or a staff member might spend their spare time helping others in your local community. Don't keep that a secret! (with their permission, of course) Even if it’s nothing to do with your service, everyone loves to hear a good news story.
Has your business reached a significant milestone? For example, a 5 or 10 year anniversary? Your clients will love to know. It increases their confidence in you, reinforcing your experience not only as an adviser, but as a successful business operator. Financial Writers Australia has just reached its 15-year milestone! We have received some wonderful feedback from our clients, and just by telling one, he referred another client. If you have a success story, shout it from the rooftops – or your blog!
Have a look back through your blog archive, find the most popular (and still relevant) post you’ve written and give it another run. Not many people will read further than one page of posts so they might miss out on something of great interest or relevance to their current situation. Refresh and republish.
I left this one to last because it’s the most obvious. When it comes to financial planning, this is what your blog is for. What’s on everyone’s lips lately? What’s the media beating up? Pick a topic and apply your knowledge to ensure your clients are getting the right picture. Remember to write it in simple English or maybe develop a story around the topic (ie. case study). If you’re stuck for ideas or articles already written on a vast array of financial topics, choose one from the Financial Content Library – you’ll never have to worry about writer’s block again!
I hope these tips have taken all of the effort out of writing your blog and help to make it something you enjoy.
PS. I hope these tips have helped. I invite you to check out the great content available on this site to make sure your blog is always current. The content is available to be downloaded and shared with your clients when you join. How much time and effort would that save you?