Is writing your own
client communication
stopping you from
being more profitable?

Our clients answered "yes" to that question and that's why they asked us to write their newsletters and marketing material for them - so they could become more profitable.

Real stories, real results...

People come to us because they need a professional solution.  Here are some of the results we've delivered:

Real Story #1 - never missed an edition in over 11 years!
“We don’t want a ‘rubber stamp’ newsletter, but we don’t have time to do it ourselves.”

A newly formed dealer group starting with eight member firms in 2000 and plans to grow substantially in a very short time, came to us seeking assistance.

They needed to focus on the important things to make the new structure a success, but didn’t have the internal resources to provide a regular client newsletter, which had been a crucial part of the marketing strategy of their former dealer group.

They also wanted to maintain the personality of each Principal in the group’s newsletter.  In other words, they didn’t want a “rubber stamp” approach.

Real Solution - full service newsletter
We offered to research, write, design, print and mail their quarterly newsletter for them.  To ensure each newsletter looked like it had come from an individual office, we provided an “individualised back page service” – each office could write their own back page, which we professionally edited.

They could have whatever they wanted on this page – team photos, offices, success stories - anything that was relevant to their own clients.

Ten years later that group has grown substantially and we have continued to meet this very personalised requirement – their clients have never missed receiving an edition of their newsletter in over ten years! Now that's some result!

Real result...
“I used to spend untold days each quarter putting together the firm’s newsletter, hoping everyone else would help out by contributing. As soon as I’d finished compiling stories for the last newsletter it was time to start getting stuff together for the next! I will never do it again.

Words Unlimited (Financial Writers Australia) not only take charge of the whole process, they even organise the mailing direct from the printer, where previously three or four people from my office would be wasting days sticking newsletters in envelopes and taking them to the post office.”

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Real Story #2 - a super, super website!
“We need help with our website ... and we need it NOW!”

A state-based superannuation company required a full financial education service on their website for their members.

It was needed “ASAP” and apart from the usual information, which needed to be technically correct and current, calculators and other helpful tools were required to help members do simple calculations and comparisons.  It also needed excellent structure so members with little computer skills could navigate the site easily.

Real Solution – Website Words
We enlisted the services of one of our specialist superannuation writers who also had an excellent understanding of how websites should be written.

The entire financial education section was written well within the tight timeframes set by the client.  They were so impressed with the first draft because there was very little else they had to do!

Real result...
“I was delighted to discover that such a niche provider exists. Being able to work with copywriters who have financial expertise saved time, money and headaches. Words Unlimited (Financial Writers Australia) also carefully followed the brief and met our outrageous deadlines. Early research shows that our members are fans of the final product."

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Real story #3 - "I don't want to spend too much!"
"Where can I get good financial content for our newsletter at an affordable price?”

This international fund manager prides itself on providing regular newsletter content to advisers as part of adding extra value to their service.

It was a costly exercise using financial journalists and finding good journalists who were available to meet their strict deadlines was very difficult.

Real Solution – Financial Articles Library
We showed them our online Financial Articles library (www.financialarticles.com.au) offering hundreds of professionally written, up-to-date articles on all financial topics, as well as lifestyle subjects such as health, travel and many others.

Each quarter the client would consult our library catalogue, choose enough articles to complete their newsletter and automatically download them.

Using our online library, they could easily live up to their promise of maintaining regular contact with their clients.

Real result...
"The Words Unlimited (Financial Writers Australia) article library has saved us many hours a month writing investor-focused pieces for third party dealers."

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These are just three of the many happy clients Financial Writers Australia has had the honour of working with since February 2000.

We invite you to visit our How We Work page to see for yourself why they’re so happy.

Or contact Financial Writers Australia here by phone or email. We'd love to hear from you.